Overview of the topics covered in this article:
When it comes to communication, one size doesn’t fit all. In November 2024, I had the pleasure to converse with Canadian entrepreneur Sarah Bundy, the founder and CEO of All Inclusive Marketing Inc. and the founder and podcast host of For Female Founders.
We spoke about international markets and the need for brands to localise their outreach strategy when they are scoping out new markets. We spoke about how key differences in tone, audience expectations, and language nuances can make or break the core messaging of a brand. Examples discussing the differences between American and Indian markets area a must-hear.
If you are a founder trying to reach diverse markets, you will find immediate value here.
I hope listeners will love this!
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